ASOS Website Smart Careers Website

ASOS wanted a complete revamp of their site to encourage passionate people to come and join their team.

They wanted to reinforce their employer brand messaging and give their people the confidence to be whoever they want to be, from the moment they opened the website.

We needed to enhance their website and content by celebrating their collaborative and supportive workplace culture, offering a more personalised, responsive user experience, and showing what they stand for and how they stand out from the competition.

We started with a four-day photoshoot, listening to employee stories, and shaking up the brand guidelines to give the site a unique look and feel.

Then we brought it all together with the power of 33Mercury – our unique careers site technology that dynamically pairs content to the right places, meaning we could create a seamless user journey with a visually engaging interface.

In short, we took the uninspiring, unresponsive site that didn’t match the ASOS personality…

…and created a bold, stylish, bespoke new home for ASOS careers where users can engage and learn with ease.